Agent Information

Geoff Friedman

Geoff Friedman

O: 404.352.2010
M: 404.644.3355

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About This Agent

Born, raised and currently residing in Buckhead, Geoff continues a legacy in real estate passed down from his father and grandfather.  Real Estate is in his blood. 

Geoff earned his real estate license in 1992, and then, after becoming a licensed attorney, started a career as a  real estate lawyer in 1995.  After a few years in practice,  Geoff transitioned to the brokerage and development side of the real estate business as President of the firm his father founded in 1971, AFCO Realty.  In the time since, Geoff has served as either a broker or principal in real estate transactions with a combined value in excess of 300 million dollars. 

Geoff believes the size and complexity of the transactions in residential real estate today demand a broker with both legal and high level transactional expertise.  In his almost 25 years of representing clients in real estate transactions, Geoff has learned how to listen to his clients and to translate current market conditions so that his clients are well equipped to make informed real estate decisions.  


The Cumberland School of Law at Samford University – Birmingham, Alabama
University of Georgia – Athens, Georgia
The Lovett School – Atlanta, Georgia


Young Presidents Organization (YPO)
Georgia Bar Association
Atlanta Board of Realtors
Piedmont Driving Club
Peachtree Presbyterian Church
Buckhead Coalition
Buckhead Business Association (President – 2007)
Atlanta Humane Society (Board of Directors)


Geoff Friedman is an excellent realtor with the perfect combination of patience and tenacity. He was always available and willing to spend days looking at potential homes and actually made this difficult process fun. Because Geoff was born and raised in Atlanta he has the unique ability to give historical and personal knowledge about Atlanta neighborhoods. He truly cares about finding the perfect home for you and will spend countless hours searcing for that home. After navigating a tricky closing process, Geoff continued to provide assistance to us after the closing. We would gladlyl use Geoff again as our realtor and cannot say enough good things about him on a personal and professional level.

- Willy and Elizabeth Bitter, Willy’s Mexican Gril

Professional, thorough, customer-focused, experienced, attentive, responsive, diligent and honest. He was recommended by a friend, and I'd recommend him to not only my closest friends, but family as well. Geoff knows the business and delivers outstanding results. What I think says it all is that after helping us buy a house, while moving here from out of state, we are now friends with Geoff and his family. 

- Mike McAbee, Department Manager: Mercedes Benz USA; Commander USN, (Ret)

I cannot recommend Geoff highly enough. He's a consummate professional with exceptional knowledge and communication. I owe a lot to Geoff in terms of getting our house closed on time. If it wasn't for his persistent communication to all parties involved to keep the process moving I'm not sure it would have happened. Above all Geoff is a superior human being who genuinely cares about his clients. Best real estate agent I've ever worked with hands down! 

- Chris Irwin, President, Kill Cliff Inc.; Commander, USNR

Geoff Friedman represented my wife and I in our most recent sale of our home and the purchase of our new residence in Buckhead. Through what is typically a stressful and trying time, Geoff managed to keep our experience a positive and successful transaction. He was always available for our questions, requests and showings not to mention, more than willing to go the extra mile.  It’s refreshing to work with someone who has a true passion for real estate and genuine concern for his clients. Based on our experience while working with Geoff, I have referred him to numerous clients and would work with him again in the future.

- Tim Adams, AIA: TS Adams Studio, Architects

Geoff was an excellent advocate for us at a time of major transition, as we worked to move from our home of more than 30 years to a condominium that would be a good fit for us.  We were impressed with the time and attention he gave to ask questions and really know what we were wanting and what our parameters were in all areas. He works from an attitude of honesty, and service that meets his clients ‘ needs.  His background in real estate and as an attorney was reflected in the details and thorough approach to each step along the way. He marketed our property with planning and professional resources, accomplishing a sale that benefited
us perfectly. His help in buying a new home was invaluable. With both transactions we felt confident that all steps were done professionally and every detail covered. It is important to mention that Goeff is someone who is so easy to work with because he walks with you in the process with an attitude of patience and support, while sharing great insights and experience to guide clients in these very big decisions. He stood beside us and for us.

- Meg and Frank Moye

Geoff represented us on the sale of our home. We had listed our house in the years past on two separate occasions and did not receive any offers. We then listed with Geoff and his team. They developed a plan and strategy to market our house and consulted us on how best to take our house out to the market.  I am certainly glad we took his advise! Within 3 days we received 4 different offers and ended up agreeing on a price above our listing price. Geoff was the consummate professional handing every single step of the process. We ended up having a successful closing. I would recommend Geoff and his team to my friends and family. Trust me, not all realtors are created equally. Geoff is best in class.

- Christy and Clarke Coole

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