From the article: For realtors to build connections, they must post messages that interest and attract without being overwhelming, explained Austin Landers, a realtor with Dorsey Alston Realtors. In social media, less is more, he said.
“You get a greater impact if you don’t post as frequently,” he added. “Every post that gets more attention stays at the top of the feed. So if you’re posting ten times a day, you’re probably not getting great attention on every single post.”